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Centricone Technologies
Frontend

Next.js development for products that need speed and search visibility

Centricone builds Next.js applications where rendering strategy is a decision rather than a default: what is static, what is server-rendered, what streams, and what runs on the client.

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What we build

What we build with Next.js

Rendering chosen per route

Static where content allows, server-rendered where it must be fresh, streamed where the slow part is one panel — decided against your data, not by convention.

Core Web Vitals as an engineering target

Layout stability, image strategy, and bundle discipline measured against field data, because this is the stack where those numbers are winnable.

Production deployment that is not just a preview URL

Caching, revalidation, observability, and cost behaviour designed for the traffic you actually expect, on Vercel or on your own cloud.

When Next.js is the right call — and when it is not

We would rather talk you out of a stack than deliver the wrong one well.

Reach for it when

  • Products where organic search matters and the content is dynamic
  • Marketing and application surfaces that need to share one component system
  • Teams already fluent in React who need rendering and routing solved

Pick something else when

  • Purely internal dashboards with no SEO need — the extra machinery earns nothing
  • Teams without React experience, where the framework's conventions add a second learning curve
  • Applications whose bottleneck is the backend; rendering strategy will not fix a slow API

What we normally run alongside it

No stack is one tool. These are the pieces that usually show up with Next.js on our projects.

  • React
  • TypeScript
  • Tailwind CSS
  • PostgreSQL
  • Vercel

Next.js questions we get asked

Weighing it against something else? Tell us the constraints and we’ll give you a straight recommendation.

Yes, and it is one of the main reasons to choose it. Server rendering means crawlers get complete HTML, and the framework's metadata and sitemap handling remove most of the ways teams get technical SEO wrong. The caveat is that none of it helps if the content is thin.
No. Vercel is the smoothest path and some features are best supported there, but Next.js runs in a container on AWS, Azure, or anywhere else. We will tell you which features you would be trading away before you decide.
It depends on what you gain. Major-version upgrades in this framework have carried real breaking changes, so the honest answer is to weigh the features you would use against the migration cost — and we will say when staying put is the better call.
App Router for anything new — it is where the framework's work is going, and server components genuinely cut the JavaScript you ship. For an existing Pages Router app that works, there is no urgency: the two run side by side in one codebase, so migration can follow the roadmap rather than lead it.
Render on the server wherever the page allows it, keep client components to the parts that truly need interactivity, and control images and fonts — those three account for most of the difference. Then measure Core Web Vitals against real users, because lab scores and field data often disagree.
Yes, and usually the question is really about caching rather than the framework. Statically generated and incrementally revalidated pages are served from a CDN edge and scale effectively without limit. The pressure lands on whatever database or API sits behind the dynamic routes, which is where we focus the work.

Keep reading

Software Management

The capability page behind this technology — how we scope, build, and support work like this.

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Industries we use it in

Other frontend work